Why are my Facebook ads not bringing customers?

The most common reasons are the wrong campaign objective (likes instead of leads or messages), no tracking, broad targeting, and no clear call to action. The audit identifies which one applies to you.

Is boosting posts worth it?

Boosting can build awareness, but it rarely brings enquiries efficiently. Lead or message campaigns usually work better for SMEs that want customers.

What is a Google Ads audit?

A review of your Google Ads account to find wasted spend, missing keywords, weak ads and tracking errors, with clear fixes.

Do you need my passwords?

No. I only need read-only access, which you can remove at any time.

Can you audit ads managed by my agency?

Yes, as an independent second opinion.

Digital Marketing Audit for SMEs in Mauritius

Digital marketing audit is an independent review of a business's online marketing: ads, tracking, social media and website. I offer two versions in Mauritius: a Starter Audit for SMEs that mostly boost posts, and a Growth Audit for SMEs running Google Ads or Meta ads. Each audit includes a written report, the top 10 priorities and a 60-minute debrief, from Rs 5,000.

Why boosting posts isn't enough?

Boosted posts optimise for likes and reach, not calls or sales. Without conversion tracking, you can't know which spending brings customers. An audit shows where your budget goes and what to change.

Starter Audit

For businesses new to digital marketing For SMEs that boost Facebook posts, post on Instagram or TikTok, but don't track results. I check:

Facebook and Instagram setup and campaign objectives
Meta pixel and Google Analytics 4 (GA4) tracking
Google Business Profile and visibility on Google Maps
WhatsApp Business setup
Website or landing page basics

Growth Audit

Google Ads and Meta ads audit For SMEs already advertising, alone or through an agency. I check:

Google Ads audit: campaign structure, keywords, search terms, wasted spend, bidding
Facebook and Instagram ads audit: audiences, creatives, objectives, budget split
Conversion tracking audit: GA4, Meta pixel and events, call and WhatsApp tracking
Landing page performance, and cost per lead or sale

How the audit works

Free 15-min check
50% deposit
Read-only access
Audit in about [5] working days
Debrief

What you receive?

Written report in English or French
Top 10 priorities ranked by impact and effort
Quick wins for this week
60-minute debrief

Why an international-standard audit?

Large brands always know what a customer costs them. I use the same checklist I apply on international accounts, adapted to SME budgets.

Frequently asked questions

Interested to learn more?

Contact Me